Senior Consultant, Delta Think
Mark Jacobson has 25 years experience with publishing technologies. He is an expert business analyst with experience in software development, process reengineering, and standards-based project management. Mark excels at managing organizational and technological change while meeting business goals and controlling costs.

Mark has worked in a publishing environment since 1986, when he started his career at DataPro Research (a division of McGraw-Hill). He then worked for 15 years at Lippincott Publishing (currently part of Wolters Kluwer Health) and was instrumental in moving their editorial staff from paper- to computer-based editing using generic markup. He implemented their first in-house desktop publishing system using Ventura Publisher in the early 90s and was instrumental in defining a fully automated import from the generic markup produced by editorial. Years later he migrated that system to QuarkXPress. His experience includes building a MS Word add-in to produce valid SGML in 2000 well before Word had its own XML support. Mark later became a Project Manager and Business Analyst during which time he was selected as a member of a business process reengineering task force that implemented key changes throughout the organization.

Mark has worked as an independent consultant in the publishing industry and most recently as a Senior Project Manager and Business Analyst at Really Strategies, Inc. where he lead numerous projects including CMS strategy, CMS implementation, vendor selection and management, and various business process assessment and recommendation projects.