Meaningful content and impressive technology are no longer the only things required for success in publishing. For even a chance at success, technology and content must work seamlessly together aimed with a laser focus on user experience and objectives.
Changes in technology are constantly developing. Business models are evolving. Most important, what users define as value is going through a metamorphosis.
Successful companies manage to change: they anticipate change, cause it when they can, and use it to motivate growth, flexibility, and innovation.